Mari H Price
My path has taken me from software development to leadership and product design, with people at the centre throughout. Over the past 12 years, I've built software, led teams, designed products, and mentored colleagues and students. Today, I bring that mix of experience to creating stronger teams and helping people grow.
What I Bring
People leadership
A proven record of building healthy teams, mentoring colleagues, and teaching students of all ages
Technical fluency
A background in agile software development, databases, DevOps, and systems thinking
Product & UX
Experience across product design, research, and strategy, as well as leading cross-functional project teams
Selected Work
Innovating onboarding for the leading accountability platform
Interaction design + Leadership
I led a redesign of sign-up and onboarding to solve outstanding usability problems, reducing friction points and lowering related support queries by 44%.
Redesigning mobile UI for a more engaging experience
UI + UX + Material Design
I designed an intuitive, friendly UI aligned with Google Material standards and providing better usability and responsiveness.
Managing a design system to support product growth
Design Systems + Engineering
I contributed to the design, development, and maintenance of an in-house design system, facilitating rapid iteration and a cohesive, accessible experience for mobile and web apps.
Converting user research into actionable enhancements
User Interviews + Journey Mapping + Service Blueprinting
I led research to understand new customers' exposure to and early experience with the product. The insights drove changes to sign-up, setup, and onboarding.
Interaction Design & Leadership
Tailoring signup & setup for customer segments
I advocated for and designed a major upgrade to Covenant Eyes's signup & setup flow. This addressed an outstanding UX issue for couples and families looking to protect their loved ones from online addiction.
Project
Role: Project lead, designer
Skills: Stakeholder engagement, project planning, wireframing, interaction design, usability testing
Tools: Miro, Figma
Duration: 8 months
Highlights & Outcomes
Reduced related support calls by 44%
Innovated by adding an installation checker
Simplified account setup to 3 steps
Fostered a stronger collaboration between Product and Marketing
Want to see whiteboarding, trade-off decisions, and testing approach?
Design Systems
Bringing visual & UX cohesion to users and bridging hand-off to developers
As a software engineer, I built design system components in Vue.js, including reusable, responsive layouts for the My Account customer portal.
As a senior product designer, I co-led a design system overhaul, with outcomes including:
Assisting in team interviews, leading to the hiring of a new designer with strong design systems experience
Delivering a Figma component library consisting of tokens, variants, layouts, icons, typography, and other reusable patterns
Collaborating closely with engineers to assess technical feasibility, review design implementation, and maintain user documentation
Providing accessibility guidance on new design system components and advocating for customer inclusivity in brand updates
Our small design system team faced a number of challenges, from changing Figma guidelines to rapid Product growth outpacing our capacity. I learned to be flexible, collaborate early and often, and be willing to pivot, not holding my ideas too dearly. Together we supported several major product upgrades and continuous front-end development.
Credit: MockUPhones
Journey Mapping
Understanding new users—from product discovery to installation
I led a multi-phase research project to discover what led Christians to seek help for their porn addiction and what was their early experience with Covenant Eyes's accountability software. This yielded data-driven evidence for several major enhancements to the product.
Project
Role: Lead researcher
Skills: User interviews, customer journey mapping, service blueprinting, persona creation
Tools: Miro, Condens
Duration: 3 months
Highlights & Outcomes
Identified Jobs-to-be-Done, Pains, Gains, and Opportunities in the signup and setup flows
Synthesized internal and external interview data for a holistic view
Advocated for UX improvements using research artifacts
Mentored a colleague by collaborating on a service blueprint
Mobile Design
Redesigning an Android app for Covenant Eyes
Covenant Eyes helps Christians reflect on their online activity and stay safe from explicit content. I redesigned their Android app for a cleaner UI and smoother UX.
Project
Role: Designer
Skills: UI design, interaction design
Tools: Figma, Material Design
Duration: 2 months for design, 4 months for development support
Highlights & Outcomes
Designed an engaging, friendly UI aligning with current brand standards
Crafted intuitive, Google-like interactions with better visibility of system status
Collaborated with developers to improve layout responsiveness
Want to see design strategy, Figma canvas, and detailed UX enhancements?
Leadership
Tools come and go, but people are forever. Helping people and teams thrive brings me a lot of joy and makes everything we do more sustainable.
My experience includes:
Forming and leading a UX mentorship programme providing opportunities for 20+ designers
Helping 2 colleagues (pictured!) transition into full-time design & research roles
Hiring, managing, and coaching software developers in frontend development, databases, and DevOps
Leading a weekly educational series on design principles and methodologies
Managing a databases workshop for computer science university students, improving the material by adding hands-on lab sessions
Introducing Java and GitHub to a high-school FIRST Robotics club, taking students from zero knowledge to competition ready
Providing ongoing ad-hoc reviews of resumes, portfolios, and academic essays
My philosophy
Provide hands-on experience in a hands-off way and learn new things together.I constantly seek opportunities for my mentees, equip them with relevant knowledge, and help them grow in self-confidence and autonomy.
Hi, I'm Mari
Pronounced like "Marie" 😊
I've worn many hats in different spaces, including SaaS, B2B, digital wellness, and emergency services.
A life in the woods
I grew up in the Pacific Northwest, USA—a land of mountains, ravines, and forests. I now live in the UK with my husband, where I enjoy exploring historical places, reading old books, and drinking all kinds of tea.
What's in a name?
My legal name is Margaret Hoang (also used by past references), but these days I go by Mari Price.