Mari H Price
A data-informed product designer & former software lead with 10+ years of creative experience in SaaS, digital wellness, emergency services, and more.Skilled in end-to-end user experience design and leading cross-functional collaboration to deliver meaningful, measurable outcomes.
Innovating onboarding for the leading accountability platform
Interaction design + Leadership
I led a redesign of sign-up and onboarding to solve outstanding usability problems, reducing friction points and lowering related support queries by 44%.
Redesigning mobile UI for a more engaging experience
UI + UX + Material Design
I designed an intuitive, friendly UI aligned with Google Material standards and providing better usability and responsiveness.
Managing a design system to support product growth
Design Systems + Engineering
I contributed to the design, development, and maintenance of an in-house design system, facilitating rapid iteration and a cohesive, accessible experience for mobile and web apps.
Converting user research into actionable enhancements
User Interviews + Journey Mapping + Service Blueprinting
I led research to understand new customers' exposure to and early experience with the product. The insights drove changes to sign-up, setup, and onboarding.
Helping others succeed in tech
Mentoring + Education + Team development
I invest in individuals across skill sets and interests, helping them achieve their education or career goals. I also strive to bring teams and leadership together in shared understanding of business and customer needs.
Interaction Design & Leadership
Crafting signup & setup for a customer segment
I advocated for and designed a major upgrade to Covenant Eyes's signup & setup flow. This addressed an outstanding UX issue for couples and families looking to protect their loved ones from online addiction.
Project
Role: Project lead, designer
Skills: Stakeholder engagement, project planning, wireframing, interaction design, usability testing
Tools: Miro, Figma
Duration: 8 months
Highlights & Outcomes
Reduced related support calls by 44%
Innovated by adding an installation checker
Simplified account setup to 3 steps
Fostered a stronger collaboration between Product and Marketing
Want to see whiteboarding, trade-off decisions, and testing approach?
Design Systems
Bringing visual & UX cohesion to users and bridging handoff to developers
As a software engineer, I built design system components in Vue.js, including reusable, responsive layouts for the My Account customer portal.
As a senior product designer, I co-led a design system overhaul, with outcomes including:
Assisting in team interviews, leading to the hiring of a new designer with strong design systems experience
Delivering a Figma component library consisting of tokens, variants, layouts, icons, typography, and other reusable patterns
Collaborating closely with engineers to assess technical feasibility, review design implementation, and maintain user documentation
Providing accessibility guidance on new design system components and advocating for customer inclusivity in brand updates
Our small design system team faced a number of challenges, from changing Figma guidelines to rapid Product growth outpacing our capacity. I learned to be flexible, collaborate early and often, and be willing to pivot, not holding my ideas too dearly. Together we supported several major product upgrades and continuous front-end development.
Journey Mapping
Understanding new users, from product discovery to installation
I led a multi-phase research project to discover what led Christians to seek help for their porn addiction and what was their early experience with Covenant Eyes's accountability software. This yielded data-driven evidence for several major enhancements to the product.
Project
Role: Lead researcher
Skills: User interviews, customer journey mapping, service blueprinting, persona creation
Tools: Miro, Condens
Duration: 3 months
Highlights & Outcomes
Identified Jobs-to-be-Done, Pains, Gains, and Opportunities in the signup and setup flows
Synthesized internal and external interview data for a holistic view
Advocated for UX improvements using research artifacts
Mentored a colleague by collaborating on a service blueprint
Mobile Design
Revamping an Android app for Covenant Eyes
Covenant Eyes helps Christians reflect on their online activity and stay safe from explicit content. I redesigned their Android app for a cleaner UI and smoother UX.
Project
Role: Designer
Skills: UI design, interaction design
Tools: Figma, Material Design
Duration: 2 months for design, 4 months for development support
Highlights & Outcomes
Designed an engaging, friendly UI aligning with current brand standards
Crafted intuitive, Google-like interactions with better visibility of system status
Collaborated with developers to improve layout responsiveness
Want to see design strategy, Figma canvas, and detailed UX enhancements?
Mentorship
Pursuing professional growth together
Mentorship has been a joy of mine from the very beginning. My experience includes:
Surfacing and nurturing internal talent in UX design and research
Hiring and managing software developers in frontend development, databases, and DevOps
Leading a weekly educational series on design principles and methodologies
Managing a databases workshop for university students
Introducing Java to a high-school FIRST Robotics club
Giving ad-hoc reviews of resumes, portfolios, and academic essays
My approach centers around providing hands-on experience in a hands-off way, as well as learning new things together. I constantly seek opportunities for my mentees, equip them with relevant knowledge, and help them grow in self-confidence and autonomy.
Gallery
Credit: MockUPhones
About me
A product designer with roots in dev
I love solving for humans' needs through the lens of UX and business strategy. I believe our best work is done when collaborating across teams and testing designs with real users. I thrive in the strategy, structure, and interaction layers of design. As a former full-stack software lead, I bring experience across the whole software lifecycle, as well as the skills to lead cross-functional teams.
A life in the woods
I grew up in the greater Seattle area and now live in the UK with my husband. I enjoy old books, indie music, and all kinds of tea.
Addendum
I go by Mari (pronounced like Marie), but for background checks and references, my legal name is Margaret Hoang. I'm eligible to work anywhere in the UK and thrive in remote or hybrid environments.